Modern culture is 100% western culture. For instance, what does it mean when we refer to modern music? Western music or at least western influenced music. All modern music genres, from rock to jazz to R&B to hip hop , all originated from American culture. In business, the western business suite is the norm. This is true whether you're in Beijing or Cape Town South Africa. Modern trends emanate from the western world. Kpop is a product of western culture repackaged for Asian market.

In China and some overseas Chinese communities the hanfu movement has taken hold as a way to reject and push back on westernized culture. They have to go back further than the qipao, because the qipao itself is a product of western influence. They have to reach back further in time when western influence was nonexistent.

Because western cultural dominance is so overwhelming Europeans do not feel compelled to reach back in history. They don't need to. They are living history in this moment as it is being created. They own the present as much as they own the world.