I got to say there was something about it which reminded me of those hotdog stands. I mean you can get your own hotdog at a supermarket but something about the display and skilled creation which delights the eyes makes you want to buy it. Btw I really liked the logo. It was a nice skyline? and which didn't show any food.

How do you drink this? It's several spoonfuls of ovaltine powder.

"Ovaltine lava" lol

But yeah I think people love it because it's something quick and inexpensive. And if they like chocolate drinks, they can get one quickly if they are on a lunch break etc.

I think Ovaltine and Milo are very popular in SEA including Chinese communities in Malaysia and Singapore. When I went to Malaysia I went to those mom and pop diner / eateries and the staff asked if I want "mee lok" and I was like huh what is that. Then I was like oh Milo. But even in the UK that is not a well known drink, they sell it in the international sections in supermarkets.

I think for the powder and condensed milk on top you are supposed to use the straw to give it a stir perhaps

I think people, especially White people, pay for the lady performing the ~ritual~, her kimono, and the stylish plating. They enjoy pretentious things like that. They are also paying more for anything Japanese because that fetches a premium due to their high social status and privilege. They pay for a visual artistic experience. It's like if I made toast but performed it in a ritualistic way and served it in pricy plating and cutlery and then wore something associated with sophistication like a doublet and ruff collar. Baroque music plays in the background. So do people pay for that? Yes. They like to get duped by visuals. 

It is true. Prices are set according to how much people are willing to pay for something. Actually you don't even have to put it on a fancy plate but that seems to be the norm. When someone is eating off the floor and you get to eat off the table off a paper plate you probably will shell out tens times the amount. Or vice versa if you think you get to have a native experience by eating off a banana leaf on the floor while someone has to remain on their table eating off a plate you probably will shell out ten times the amount also.  So it just depends on what you want to experience.

I'm actually glad that I can get really good Vietnamese and Chinese for cheap. We all know there are expensive Chinese food, but they're dishes that whites generally wouldn't touch. Things like birds nest, abalone and shark fin soup for example.

There are some exceptions however. Peking duck tend to be on the pricier side. With Japanese, ramen is usually pretty cheap. You can also get cheap sushi from conveyer belt sushi places.

Yes in one way they want to be entertained and feel like the don who is being tended to be by paid escorts.